More importantly, what we observed is how the application of the theory of behavior is traced to commercials. For example, the 2014 Super Bowl Commercials demonstrate nearly each theory discussed from Pavlov to Skinner.
See our presentation of behavioral theory in modern media here: Behavorial Learning and the Media
Picture courtesy of: http://vigilantcitizen.com/vigilantreport/mind-control-theories-and-techniques-used-by-mass-media/
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